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Charkha organizes interaction programme between representative of voluntary organizations and group of media once in every year. This programme is for those organizations, which have objective that representatives of media should be acquainted with the regional developmental issues and they should be sensitized towards it. The objective of this communication programme are – Information related to developmental work should regularly reach to the journalists, they should understand the importance of development works and prepare write-ups about these works and social workers should know the group of media.
This communication programmes are planned in Ahmedabad, Patan, Rajkot and Vadodara till now. In this programme mainly regional developmental issues of tribal areas of north Gujarat, Saurashtra and eastern belt of Dahod-Panchmahal are explored. Experienced workers of 24 voluntary organizations of regional level had participated and started communication with district level journalists.
Social workers have established relations with local level journalists after this interaction programme. Journalists are taking information about different development issues from social workers by contacting them directly. As a result, issues of interior regions are coming in front of people through media group.
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